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Proof Factor's focuses on helping small to medium sized e-commerce businesses succeed. We want to give you the tools and education to compete with the big guys. Read on to learn more!

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Driving Traffic

Using Multi-touch Communication with SMSBump to Increase Sales

Customers live in a complex buying world. This allows a potential customers to make a purchase almost anywhere or anytime. Learn how to reach them anywhere

  • Valentin Gui
6 min read
Conversion

Social Proof: Different Types of Social Proof Plug-ins With 20+ Examples and Benefits

Whether we realize it or not, social proof affects us all. Decisions have social implications, and although we’re unlikely to admit it, most of us want to fit in and be part of a group. We base decisions depending on others’ influences or perform actions based on commonly-accepted behavior.

  • Valentin Gui
13 min read
Business

Top Beeketing Alternatives for Shopify

Top recommendations for Beeketing alternatives for August 27 Shopify App ban. Compare Beeketing side by side and choose an alternative app to avoid loss of functionality.

  • Valentin Gui
5 min read
Interview

HustleFactor - Coach Bru - NCAA Coach to ESPN Radio Broadcaster to Executive Coach

Welcome to ProofFactor's Entrepreneur Interviews - We've taken ProofFactor clients who are building business from the ground up and ask them the hard questions. Watch the video or read the transcript below to learn how to successfully navigate the challenges of starting a business.

  • Valentin Gui
22 min read
Business

Beeketing Cancels All Shopify Subscriptions - Why and How to Uninstall (With Pictures)

The Beeketing and BoostFlow apps have been banned on Shopify - How to uninstall the apps to save your site.

  • Valentin Gui
3 min read
Business

Beeketing Cancels All Shopify Subscriptions - The Official Announcement and Alternatives

Shopify Bans Beeketing and BoostFlow - Learn about what that means for you and what alternatives you have available to you.

  • Valentin Gui
4 min read
Business

HustleFactor - EventDog - Building a Multi-Million Dollar Business without Focusing on Growth

Welcome to ProofFactor's Entrepreneur Interviews - We've taken ProofFactor clients who are building business from the ground up and ask them the hard questions. Watch the video or read the transcript below to learn how to successfully navigate the challenges of starting a business.

  • Valentin Gui
13 min read
Testimonials

HustleFactor - 402 And Beyond - How Brittany built an Ecommerce Website and Physical Boutique to Find Success in Fashion Retail

Welcome to ProofFactor's Entrepreneur Interviews - We've take ProofFactor clients who are building business from the ground up and ask them the hard questions. Watch the video or read the transcript below to learn how to successfully navigate the challenges of starting a business.

  • Valentin Gui
7 min read
Testimonials

5 Essential Tips if you Have Testimonials on your Site – a Deep Dive into Testimonials as Social Proof

Testimonials go beyond a simple quote that indicates your eminence—they need to resonate with your customers, and those who could potentially benefit from what you do in the future. Continue reading to know what makes a great testimonial.

  • Valentin Gui
9 min read
Driving Traffic

Your Ultimate Guide to Using Exit Intent to Skyrocket Sales

With an exit intent popup, you can increase your conversion rate, which is crucial especially if you’re using paid marketing to help generate high intent traffic to your eCommerce site.

  • Valentin Gui
9 min read
Driving Traffic

Brick & Mortar is Dead. Long live Brick & Mortar!

The trend it seems is for the best online retailers to maintain ties to traditional retail by incorporating physical locations in an omnichannel strategy while also designing their digital experiences in its likeness.

  • Valentin Gui
4 min read
Business

31% of Entrepreneurs Fear They’ll Go Out of Business, but There’s Hope - National Small Business Week Survey

“My friends all thought I was some kind of 28-year-old entrepreneur genius. They didn’t know I was panicking every time I looked at my ATM receipt.” - A small business owner said when we asked if they fear going out of business.

  • Valentin Gui
3 min read
Driving Traffic

What is an Exit Intent Popup and How to Use Exit Intent Popups to Increase Sales

An exit intent popup is a type of pop up system that tracks a user on your page and prompts a popup when it notices that your visitor is about to leave your site so that you can reach them before they leave.

  • Valentin Gui
4 min read
Business

#HustleHarder - A Study of Mental Health in the Entrepreneurship Community

The "Always Be Hustling" mentality has overtaken planned, deliberate steps and execution in the start-up world. And it's destroying lives. Proof Factor conducted a study to measure the impact it's having on business owners.

  • Valentin Gui
5 min read
email marketing

If you’re not driving 40% of your revenue via Email Marketing - you’re missing out. Read how to use Proof Factor’s Incentivized Email Collection Wheel to get there.

Email Marketing should account for 25-40% of your revenue. Is it? If not, read on about how to get started

  • Valentin Gui
4 min read

How to Do Competitive Analysis to Find Where Your Content Is Lacking

Competitive analysis refers to the process of gathering data about rival businesses. Knowing what your competitors are doing you lets you to take steps to deploy your resources wisely.

  • Danny Lindsay
6 min read
Conversion

How to Make Sure Your Lead Capture Form Isn't Driving Visitors Off

The lead capture form is the central focus of your landing page. Learn how to maximize your conversion rate with these tips!

  • Danny Lindsay
7 min read
Business

Politics of a Trade War [Updated Nov 6 2018]

While most economic professionals believe that a Trade War would be damaging to the world and the US economy, the reality is that the trade war implications will not be evenly distributed across all sectors and industries in the US.

  • Valentin Gui
2 min read
Business

Dropshipping - What You Need to Know

In this article, we’ll go over some of the things to keep in mind if you’re curious about whether dropshipping might be a viable option for your online retailer.

  • Danny Lindsay
5 min read
Conversion

Write a Product Page That Actually Converts - How to with Examples

Product pages are a critical step in the buying process. In this article, you’ll learn what elements to include in a product page, how to write unique copy, and look at some examples.

  • Danny Lindsay
9 min read
Conversion

Give Yourself an Edge - How to Find a Unique Selling Point To Stand Out

For the small ecommerce business, it's essential to have a unique selling point (USP) to stand out from the competition. Read this article to learn how to design your own!

  • Danny Lindsay
6 min read
Customers

Customer Testimonials Increase Sales: How to Collect and Deploy them Effectively

Testimonials let people know that your business is trustworthy and worth taking a chance on. Learn how to collect testimonials and use them in your advertising here!

  • Danny Lindsay
7 min read
Conversion

17 WooCommerce Plugins to Help You Boost Your Conversion Rate (Plus One Bonus)

WooCommerce makes building an online store easy - but its customization options are an essential component of its success. Check out our favorite plugins and extensions for increasing your WooCommerce store's conversion rate.

  • Danny Lindsay
7 min read
Getting Started

The Basics of WooCommerce - Setting Up a Store (w/ Pictures)

Creating an online store to sell your products might seem like a daunting task - but it doesn't have to be. One of the easiest and most popular ecommerce platforms that almost anyone can use is called WooCommerce. Learn how to set up a store quickly and effectively

  • Danny Lindsay
9 min read
email marketing

Writing an Effective Welcome Email (With Examples)

You've managed to get people interested in your business, and they've signed up for your mailing list. Now it's time to make a great first impression and set them on the path to becoming paying customers by sending them a killer Welcome Email!

  • Danny Lindsay
6 min read
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